Savino Veritas: Saucy Bernays

President Hoover once thanked a group of advertisers and public relations men by saying, “You have taken on the job of creating desire. You’ve transformed people into constantly moving happiness machines, machines which have become the key to economic progress.”

T.J Savino comments on the life of the “Father of Public Relations” Edward Bernays the nephew of Sigmund Freud who used his uncle’s psychological principles to manipulate the masses into “constantly moving happiness machines.” The show features excerpts from the BBC production “The Century of Self” plus two comedic song parodies by Savino: “Selfie,” and “Corporados.”

This is Savino Veritas. Thomas J. Savino was heard weekly for a year-and-a-half on SRN One’s weekly live broadcast (and Juiced Talk favorite) of Cotolo Chronicles with Frank Cotolo! T.J. Savino also created, produced, wrote, directed, and co-host the 1970’s weekly syndicated comedy radio show Dead Air. More recently, T.J. Savino’s writings were feature in “The Los Angeles Times,” “The L.A. Daily News,” “The Burbank Leader,” “The Glendale News Press,” the Poly “Optimist,” “Brooklyn Today,” and many internet sites.

Follow T.J on Twitter @tjsavino.